28 - 29 November, 2017 | Four Points by Sheraton Melbourne Docklands, Docklands, Australia

Russell Lee


Director
Cox Architecture


11:10 AM An Architects View on the Emerging Trends of the Hotel Industry

As the industry evolves and the traveler's perception of a hotel experience changes, this presentation will provide an insight into hotel trends, what designs are we leaving behind and an outlook on future design trends.

  • Focusing on hotel design as a primary driver for competitive advancement.
  • Thinking about programed spaces to create social interaction and engagement within the hotel.
  • Creating an out of the box style for boutique hotel design, what have we left behind and what might come.
  • Addressing the challenging aspects of design and development.

9:20 AM Debate: The Future of the Hotel Industry: Are we already in it? How do we future proof it?

  • Disruptors in the industry: an opportunity or competitor.
  • Guest expectations and what the hotel should be providing.
  • Gaining control and competition over the online booking industry for rate management.
  • Riding the wave for a bullet proof future legacy.


Check out the incredible speaker line-up to see who will be joining Russell.

Download The Latest Agenda