28 - 29 November, 2017 | Four Points by Sheraton Melbourne Docklands, Docklands, Australia

Miles Hull


Co-Founder and Managing Director
Alex Hotel Perth


12:00 PM An Overview of the Concept Behind Alex Hotel to Re-Design The Hotel Experience

Go behind the cookie cutter design concepts and take a look through a creative mind to understand how Miles Hull has created an extraordinary hotel design and how he plans to come up with the design concept for his new hotel.

  • Re-thinking behind the traditional cookie cutter hotel and creating an experience.
  • Looking at the attitude of the demographic independent traveler.
  • Keeping up with the competitive market by staying fresh and adapting to trends.
  • Providing an insight into the concept of Alex Hotel and new hotel plans

2:20 PM PANEL DISCUSSION: Designing a Food and Beverage Atmosphere as the Heart and Soul of Your Hotel

  • Creating an atmosphere to attract non guests coming to dine.
  • Effectively designing a food and beverage concept that socially engages your guests.
  • Understanding how food and beverage is your heart and soul of a hotel design.
  • Creating a wow factor for the master chef generation.
  • Identifying food trends and creating an atmosphere that suits the design of your hotel.


Check out the incredible speaker line-up to see who will be joining Miles.

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