28 - 29 November, 2017 | Four Points by Sheraton Melbourne Docklands, Docklands, Australia

Bruno Bont


Co-Founder and CEO
Hotel Not Hotel Amsterdam


9:10 AM Lessons Learnt from Designing a Work of Art with its Own Creator, Story and Identity at Hotel Not Hotel Amsterdam

Hotel Not Hotel is a place in Amsterdam where a room isn’t just a room, but a work of art with its own creator, story, and identity. The experience is part hotel, part art installation. Each room is hidden behind a fantastical facade, making every single one feel like its own special hideaway. With quirky designs, hidden doors and a small van to sleep in, Bruno will enlighten you into how he created this fascinating hotel and what he would do differently for his next creation.

  • An overview of choosing a location, getting finance and the development phase of building the hotel.
  • Addressing the challenges encountered, what they did wrong, and what they would do differently next time.
  • Approaching design in a different way though technology and creating an experience that people love.
  • Creating a vision and ensuring it works operationally.

9:00 AM The Fundamentals of Designing a Unique Hotel Experience Through Planning, Funding, Designing and Development

In this hands on workshop, Bruno will facilitate ideas on creating a vision into reality between himself and attendee experiences on lessons leant and inspiring ideas. Work your way through creating a vision, developing a business plan, and tips and tools for creating a unique hotel experience fit for your demographic.

Why you should attend this workshop:

  • Collaborate with attendees on lessons learnt in designing and developing a hotel.
  • Understanding what works and what doesn’t in terms of the functionality of design.
  • Inspiring ideas for the new hotel experience.
  • Develop a business plan to ensure financial security and planning.
  • Learn how to approach design in a different way to differentiate your hotel and create quirkiness or style.



Check out the incredible speaker line-up to see who will be joining Bruno.

Download The Latest Agenda